Steve is an expert in developing sound and measurable marketing and communications strategies for businesses and these can be developed from the ground up.

Often, clients simply require a review of their current activities which can include
a package that consists of the following:

• A review of your current marketing-communications strategy
• Feedback on how you can improve your marketing and communications
• The identification of ways in which you could be reaching your customers quicker and cost effectively
• An appraisal of all printed and electronic (media) communications and a determination of their value
• An examination of the use of proactive public relations activities in your business
• A frank discussion on your current practices, particularly in regards to the identification and following up of new leads, and the ways to implement a leads management process more effectively
• An analysis of how you are tapping into referrals and customer recommendations to benefit your business
• An evaluation on the simplicity and effectiveness of your current customer marketing systems (CMS) (they need not be complex)
• An assessment of the tools you are using to manage your databases
• A review of how often you are communicating with your customers and the benefits / downsides
• An examination of how well you are engaged in digital and social media, especially:
• How well you use Facebook, LinkedIn, Twitter, and email communications to sell to your customers
• Whether your website adequately represents your business brand, and how to make it work harder
• The use of e-newsletters and what they say about you (tips on streamlining)
• How highly you’re rated through the use of SEO (and tips with Search Engine Optimisation)
• How easy it is to engage in blogs where you could be promoting your business
• How well you proactively engage in your Industry Association
• Scope out the plethora of free downloadable software available now where you can complete many of these tasks cost effectively with the highest level of efficiency and professional presentation.

Marketing and Communications Strategy